“The Experiencing Public Relations Book is our contribution to the body of knowledge in Public Relations” says Olorundero

“The Experiencing Public Relations Book is our contribution to the body of knowledge in Public Relations” says Olorundero

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… as Nigerian Women in PR concludes plans to host participants at its annual conference

LAGOS, Nigeria, – March 5, 2021-/African Media Agency(AMA)/- Public relations as a profession has been misunderstood and largely unappreciated over the years, especially as many are unable to identify distinguishing features from its sister professions: advertising and marketing.

This, Nigerian Women in Public Relations has said, is the reason they have authored the Experiencing Public Relations book set to be launched on Saturday March 6 by 11am. Speaking ahead of the event, the keynote speaker Omotola Oyebanjo, Head Corporate Affairs and Communications, Africa and Middle East at Upfield said:

“The PR profession is often underestimated, largely due to a lack of understanding of what it is about, and yet its impact on organisations is crucial. As reputation managers and image makers, we have the important responsibility of building trust, managing critical stakeholders, telling the brand’s stories in a compelling way and ensuring that organizations are well positioned and their reputations protected. Like health and wellbeing, these cannot be easily quantified in Naira and Kobo, but take it away, and suddenly companies discover that they lose a lot of Naira and Kobo.”

The Experiencing Public Relations book is a compilation of essays from 12 Nigerian women practicing public relations in Nigeria, Ireland, the United States and the United Kingdom. With contributors ranging from entry level professionals to veterans with over two decades’ experience, the articles discuss practical steps and raise thought-provoking questions that can help readers navigate their public relations journey from being young professionals to c-suite public relations women.

“This is our contribution to the body of knowledge in public relations, which is critical for the continued growth of our industry. Our selection process in identifying contributors was rigorous and carefully designed to ensure that we get representation across different generations. We also made certain to have contributors who work on the client side as well as in PR agencies. This is why we are confident that the information contained in the book will be of significant benefit to all public relations practitioners, both male and female, our industry regulators and the general public. Even more interesting – the book will be available to download for free on our website www.ngwomeninpr.org after the launch!” says Tolulope Olorundero, Editor-in-Chief of Experiencing Public Relations and Founder, Nigerian Women in Public Relations.

The articles in the book include: Who is a Public Relations Professional by Victoria Nwadoka; Switching to Public Relations by Demilade Abolaji; Public Relations in the Digital Age by Adebola Olomo; Why Media Relations is still a Powerful Part of PR for Nigeria and its Diaspora by Ronke Lawal; and Rethinking Government Communications by Adedoyin Jaiyesimi.

Other articles include: The Senior PR Woman by Oluwayemisi Adekunle; How to Get a Seat at the Table by Aderayo Bankole; Entertainment PR by Satira Osemudiamen; Work-Life Integration by Temi Ibekwe; Five Tips to Nurture your Career by Mabel Aladenusi-Adeteye; Educational Courses and Sources in Public Relations by Adaora Njemanze; and Discovering PR as an Undergraduate Millennial by Ibukun Falope.

The Experiencing Public Relations book is project conceived by the Nigerian Women in PR organisation. Nigerian Women in PR, established in 2019, is an independent social impact organisation created to build a robust network of practising and aspiring female public relations professionals of Nigerian descent. Their aim is to support, inspire and empower these professionals while improving access to career advancing opportunities. With its robust programs including #PRin30Seconds, Campus Students’ Summit and #ThrivethruPR, the organisation is determined to support female professionals get and retain a seat at the table where far-reaching decisions are made.

Event details:
Date: March 6, 2021
Time: 11am WAT
Registration link: www.bit.ly/experiencingpr
Website: www.ngwomeninpr.org
Email: ngwomeninpr@gmail.com, community@ngwomeninpr.org
Phone numbers: +2349022496806, +2348024452344

Distributed by African Media Agency (AMA) on behalf of Nigerian Women in Public Relations.

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Communication​ digitale


Les réseaux sociaux représentent aujourd’hui le premier point de contact d’une organisation avec un utilisateur et un client potentiel. Au premier coup d’œil, vous devez le convaincre de la pertinence et de la qualité de votre contenu pour l’inciter à aller plus loin. Nous créons pour vous une stratégie de communication précise et adaptée sur les réseaux sociaux pour atteindre les objectifs commerciaux, impliquer les parties prenantes et améliorer la réputation de votre marque en interne et en externe.

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Le succès d’un événement réside en moitié dans sa promotion. Peu importe la beauté de l’événement, la qualité des orateurs et de l’ordre du jour, si personne ne rapporte ou ne parle de votre événement, vos efforts seront vains. Nous vous aidons à façonner votre récit et à créer un engouement autour de votre événement. De l’annonce de l’événement à la tenue de celui-ci, nous accompagnons votre effort de planification et le reflétons sur toutes les plateformes médiatiques.​

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We create smart and localised communications strategies to help build a strong narrative that will engage your audiences. We partner with you to create press releases and thought leadership pieces that sustain a drumbeat for your company’s narrative. Our team have deep experience in shaping narratives and developing media content.

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Editorial advice

Localised editorial piece when needed

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