Reach Africa’s 1.35-billion consumers with content in the region’s most widely spoken local languages, says Pronto Translations

Reach Africa’s 1.35-billion consumers with content in the region’s most widely spoken local languages, says Pronto Translations

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When targeting consumers, the messaging needs to include local languages to reach that 76% that prefer reading in their native language.

NEW YORK, 19 January 2021, -/African Media Agency (AMA)/- A survey undertaken recently by CSA Research (formerly Common Sense Advisory) of 8,709 consumers in 29 countries worldwide discovered that 76% of online shoppers prefer to buy products with information in their native language, with 40% stating that they would never purchase from websites in other languages. This is a 3.6% increase over a similar survey carried out in 2012 when 72.4% of the respondents indicated their preference for content in their own language.

Marketers targeting Africa have been content to issue the content for their campaigns in English and French, overlooking vast audiences who would prefer to read the offer in Arabic, Hausa, Yoruba, Igbo, Swahili or Zulu.
  
To understand the linguistic diversity of the African continent and how to put that diversity to work for you, see our African Languages Translation Guide.

Some key findings:
  

  •  The African continent is the world’s most linguistically diverse 
  • Knowing the languages of your audience is a must-when deciding the target translation languages that are the most key to communication. 
  • For business-to business (B2B), business to government (B2G) and government-to-government (G2G) communications, Arabic, English, French, Portuguese and Swahili are key 
  • For business-to-consumer (B2C) communications, the most widely spoken local languages in each country are essential
  • Include an audio version (podcast) to vastly expand your reach into local audiences

Native speakers of certain African languages use the local idiom in their daily interactions with family, friends and community service-providers. The official (usually European) language is the one to be used in business and in transactions with the government. The latter practices descend from colonial times, yet continue to the present. As local languages are in such wide, everyday use, it is imperative for a business to employ them when communicating its message.

For many languages, especially the ones with large numbers of speakers, the written version of the language diverges from the spoken one. A translation that “works” when written may not work as well when spoken. The addition of an audio version neatly resolves this concern, as our translators will use a natural, local style in their spoken version of the message.

Pronto Translation’s linguists and Language Matter Experts have the necessary “on-the ground” experience as well as academic knowledge to meet these challenges.

Distributed by African Media Agency (AMA) on behalf of Pronto Translations


About Pronto Translations

With twenty years of experience in transforming corporate messaging into the world’s most spoken and lesser spoken languages, Pronto Translations is the go-to service and solution for a firm’s marketing and public relations needs. Pronto Translations offers:

  • A database of several hundred linguists covering 122 languages and 307 language pairs
  • Linguists who specialize in a particular industry, topic or discipline
  • Linguists who were educated at the world’s best universities and accredited for translation into their native language by the translators’ association of the country in which they are resident
  • Linguists who translate only into their native languages


CONTACT: 
Joshua B. Cohen, tel. +1 646 984 4073, 
clientservices@prontotranslations.com

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Conférence de Presse en Ligne


Les frontiĂšres terrestres ne doivent pas constituer des obstacles Ă  la dissĂ©mination de votre message. GrĂące Ă  notre service de confĂ©rence de presse en ligne, nous vous offrons l’opportunitĂ© de vous rapprocher des mĂ©dias africains, chaque fois que vous en aurez besoin.​

Nos services comprennent:​

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Digital Communications


Today, social networks constitute an organization’s first point of contact with a user and a potential customer. At first glance, you need to convince of the relevance and quality of your content to stimulate and motivate the user to go further. We create consistently inspiring online strategy to meet business objectives, engage stakeholders and enhance our client brand’s reputation internally and externally.​

 

Communication​ digitale


Les rĂ©seaux sociaux reprĂ©sentent aujourd’hui le premier point de contact d’une organisation avec un utilisateur et un client potentiel. Au premier coup d’Ɠil, vous devez le convaincre de la pertinence et de la qualitĂ© de votre contenu pour l’inciter Ă  aller plus loin. Nous crĂ©ons pour vous une stratĂ©gie de communication prĂ©cise et adaptĂ©e sur les rĂ©seaux sociaux pour atteindre les objectifs commerciaux, impliquer les parties prenantes et amĂ©liorer la rĂ©putation de votre marque en interne et en externe.​

Promotion​ d’Ă©vĂ©nements


Le succĂšs d’un Ă©vĂ©nement rĂ©side en moitiĂ© dans sa promotion. Peu importe la beautĂ© de l’évĂ©nement, la qualitĂ© des orateurs et de l’ordre du jour, si personne ne rapporte ou ne parle de votre Ă©vĂ©nement, vos efforts seront vains. Nous vous aidons Ă  façonner votre rĂ©cit et Ă  crĂ©er un engouement autour de votre Ă©vĂ©nement. De l’annonce de l’Ă©vĂ©nement Ă  la tenue de celui-ci, nous accompagnons votre effort de planification et le reflĂ©tons sur toutes les plateformes mĂ©diatiques.​

Formation​ MĂ©diatique


Nous fournissons Ă  vos porte-paroles les outils nĂ©cessaires pour prĂ©senter vos principaux messages et rĂ©pondre avec confiance et cohĂ©rence aux questions. Notre formation est organisĂ©e soit Ă  distance ou en prĂ©sentiel, avec des Ă©tudes de cas rĂ©els et des rĂ©pĂ©titions. Nos clients repartent avec le sentiment d’ĂȘtre Ă  l’aise devant les journalistes et d’agir en tant qu’ambassadeurs de la marque.​

Veille​ MĂ©diatique


Nous mesurons votre portĂ©e en relations publiques et rendons compte des informations de votre industrie et des activitĂ©s de vos  concurrents en surveillant la majoritĂ© des canaux de diffusion dans toute l’Afrique. Une veille mĂ©diatique complĂšte et opportune est essentielle pour s’assurer que vous ne manquez aucune rĂ©fĂ©rence Ă  votre marque, que vous ĂȘtes constamment informĂ© de ce qui se passe dans votre industrie et que vous ĂȘtes prĂȘt Ă  saisir les opportunitĂ©s et Ă  rĂ©duire les risques en temps opportun.​

Relations​ MĂ©dia


Peu importe le lieu oĂč ils se trouvent, nous sommes une source d‘informations fiables pour les journalistes qui Ă©crivent sur l’Afrique. Nous nous connaissons mutuellement et ils nous font confiance, car nous leur fournissons un contenu crĂ©dible qui les aide dans leurs tĂąches. Nous nous entretenons quotidiennement avec des journalistes aux quatre coins du continent, ce qui fait de nous l’un des organismes les plus efficaces pour mener des campagnes de relations avec les mĂ©dias.

Stratégie et développement de contenu


Nous crĂ©ons des stratĂ©gies de communication intelligentes, bien documentĂ©es et spĂ©cialisĂ©es destinĂ©es Ă  vous aider Ă  construire un rĂ©cit fort qui engagera votre audience. Nous travaillons en synergie avec vous afin de rĂ©diger des communiquĂ©s de presse et des articles d’opinions qui alimentent le rĂ©cit de votre entreprise. Notre Ă©quipe a une expĂ©rience approfondie dans la crĂ©ation de rĂ©cits et le dĂ©veloppement de contenu multimĂ©dia.

DIFFUSION DE COMMUNIQUES​ DE PRESSE​


C’est le service phare d’AMA. Nous avons mis en place des canaux de diffusion des communiquĂ©s de presse auprĂšs des journalistes des 54 États africains ainsi qu’auprĂšs des journalistes amĂ©ricains et europĂ©ens couvrant les sujets relatifs aux marchĂ©s Ă©mergents.​

​Nos services comprennent:​

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Event Promotion


Half of the success of an event lays in its promotion. Doesn’t matter how beautiful the event is, how wonderful the speakers and the agenda are, if no one reports or talks about your event, your efforts are gone. We help you shape the narrative and create a drumbeat around your event. From the announce all the way to the outcome of the event, we accompany your planning effort and echo it through all media platforms

Media Training


We provide your spokespeople with the tools to present your key messages and answer questions with confidence and coherence. Our training is organised either remotely or face-to- face, with real case studies and rehearsals. Our clients leave feeling comfortable being in front of reporters and acting as brand ambassadors.

Media Monitoring


We measure and report on
your PR reach, industry news, and competitive activity by monitoring most channels in North, West, Central, East and Southern Africa. Comprehensive and timely media monitoring is critical to ensuring that you don’t miss any reporting of your brand,
you’re constantly informed on what’s going on around your business, and you’re ready to capitalise on opportunities and mitigate
risks in a timely fashion..

Media Relations


We have become an authoritative source of news for reporters writing about Africa, wherever they are. We know them, they know us, and they trust us for providing them with timely and accurate content that helps them do their job. We speak to reporters on a daily basis in all corners of the continent and this makes us one of the most effective agencies in running media relations campaigns.

Strategy & Content Development


We create smart and localised communications strategies to help build a strong narrative that will engage your audiences. We partner with you to create press releases and thought leadership pieces that sustain a drumbeat for your company’s narrative. Our team have deep experience in shaping narratives and developing media content.

PRESS RELEASE WIRE DISTRIBUTION

This is AMA’s flagship service. We have set up channels of distribution towards the journalists of the 54 African states, as well as to American journalists and European journalists covering emerging markets issues.
Our service includes:

Editorial advice

Localised editorial piece when needed

Distribution to the major print, broadcast and online publications along with industry-specific publications

Follow-up calls to secure interview request

Guaranteed distribution to Africa.com

Distribution to Bloomberg, LexisNexis and Thomson Reuters

Social Media Reach: Facebook, Twitter, LinkedIn, Instagram

Full online monitoring and print monitoring when available. Includesreadership stats and Advertising Value Equivalent

Translation in French, Arabic and Portuguese available