NEF Global Gathering 2020
Services: Media Relations, Op-ed placement, Social media management
The Next Einstein Forum (NEF) is an initiative of the African Institute for Mathematical Sciences that provide opportunity for diverse communities of science, industry, civil society and policy, from Africa and around the world, to come together and leverage science for global development. The biennial NEF Global Gatherings provide a high-level forum where the world of science and technology meet on African soil to unveil breakthroughs in science, respond to existing challenges and look to the future.
In an effort to drive additional awareness about breakthroughs in science, to increase NEF2020 attendance and brand visibility, and to promote the Forum, the Next Einstein Forum Communications Team engaged African Media Agency to create awareness about their work in the African continent of entrenching and enhancing science and innovations.
AMA has provided NEF with its full suite of resources and services for public relations consultancy across the African continent. Through media relations, press releases distribution and management of social media accounts, AMA has been driving media coverage of the NEF2020 and NEF initiatives in Africa.
Due to our efforts, NEF increased its brand visibility in Africa. Press releases distribution allow us to generated an advertising equivalent of $111 425.85 with coverage pieces in all targeted countries and on Pan Africa scale. Some of the notable coverage pieces were captured from Africa.com, Ventures Africa, The Star Kenya, APA News, Rwanda News Agency…etc. On the social media front, publications during this period generated 143,387 impressions, reached 57,991 people and engaged 6,116 users, representing a 10.55% engagement rate.