African Media Agency Further Expands across Africa

African Media Agency Further Expands across Africa

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  • First media services company to establish presence in 14 African countries 
  • Women-owned and led;  dedicated to gender equality and the other SDGs  

ABIDJAN, C么te d’Ivoire, February 3, 2021,-/African Media Agency (AMA)/- Leading pan African media relations and communications firm, African Media Agency (AMA) today announced further geographic expansion across west and central Africa. With an existing presence in C么te d’Ivoire and Uganda, AMA added Senegal, Mauritania, Guinea, Mali, Burkina Faso, Togo, Benin, Niger, Chad, Cameroon, CAR, Gabon, Congo and DRC to its African footprint. For its multinational clients and US-based entities with African operations, AMA continues to serve them out of its New York offices. 

This expansion comes as a direct response to the needs of AMA’s clients, both from the public and private sectors, for more focused and sustained engagement in francophone Africa, especially during the current pandemic. Governments, multilateral institutions, development agencies, and corporations want more than ever to communicate with individuals and micro & small enterprises in these markets to help them survive the pandemic and thrive thereafter, with special focus on the vulnerable and underserved segments of society.

We’re expanding to 14 Francophone Africa countries – African Media Agency (AMA)

“From our inception in 2014 as a pan-African media agency dedicated to the development of the continent, we have projected the voice of Africa in the international community, served as the voice of our clients to their African constituents, and fostered pan-African integration”, said Elo茂ne Barry, CEO of AMA. “We have achieved our objectives primarily by building capacity across the African media landscape and creating solid bridges between them and our clients. Our expanded presence in Francophone Africa will further bring our clients closer to the media base in these countries and help them shape their products and associated messaging to the markets needs and realities”, she added.   

Over the decades, Francophone Africa has lagged behind its English-speaking counterparts owing to factors such as access to markets, unfavorable policies, low investor confidence, language barriers and bureaucracy. Today, however, countries like C么te d’Ivoire, Senegal and the DRC offer new growth opportunities that is making Francophone Africa the next frontier.  

For instance, following a decade-long crisis, the government of C么te d’Ivoire stepped up its game by investing in more infrastructure, expanding its ports and implementing sound financial strategies that have seen the country achieve an estimated growth of 8.31 percent since 2014.  

But despite these advancements, not enough has been done to demystify the negative stereotypes about Francophone Africa. This is why AMA is stepping in by using the deep expertise of its team of local communications experts to shape and deploy a narrative that truly reflects the truly fascinating entrepreneurial spirit of the people of these countries, especially the young and the women.

With an existing presence in C么te d’Ivoire and Uganda, AMA added Senegal, Mauritania, Guinea, Mali, Burkina Faso, Togo, Benin, Niger, Chad, Cameroon, CAR, Gabon, Congo and DRC to its African footprint.

AMA is the first female-owned and led agency to have a local presence across the continent, and has since grown to become an authoritative source of news and a partner to some of the world’s most reputable companies and organizations. In 2018, Elo茂ne Barry was recognized as one of the Most influential People of African Descent (MIPAD) and in 2019 she received the Prize of Excellence awards by ASCOM, reflecting the work her award-winning team has put into changing the perception of the continent by promoting a home-grown narrative. 

 In the wake of the coronavirus pandemic, developing economies across Africa were saddled with providing a response to the pandemic and finding new ways to adapt to the new normal. Despite these challenges, AMA has remained at the forefront, providing a platform through which critical information alongside expert analysis of the continent’s economic landscape has been efficiently disseminated.  

Since it was founded 7 years ago, AMA has run over 900 campaigns, reaching thousands of African reporters and generated tens of thousands of coverage pieces for their clients. Some of which include the Africa CEO Forum, BBC World News, Mastercard Foundation and Barclays. The company’s recent expansion into more Francophone Africa countries will boost these efforts even further, at a most critical time along the development journey of these countries.

Distributed by African Media Agency (AMA).


About African Media Agency (AMA) 
African Media Agency (AMA) is a pan African integrated communications agency that unifies PR, Creative Services, and Digital Marketing to create strategic, content-rich communications campaigns that inspire action and build value. 

AMA help clients tell their stories, hone their projects, heighten their profiles, and engage their fans and audiences, creating cultural and technological opportunities in an ever-evolving media landscape. 

 With offices located in New York, Abidjan, Kampala, and local presence in 18 African countries, AMA understand the dynamic of the African newsrooms, the challenges that journalists are going true, what makes a story interesting and the different style and editorial culture within the continent. 

Media Contact
Meganne BOHO
+225 07 07 36 61 64

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Nos services comprennent:

Digital Communications

Today, social networks constitute an organization’s first point of contact with a user and a potential customer. At first glance, you need to convince of the relevance and quality of your content to stimulate and motivate the user to go further.聽We create consistently inspiring online strategy to meet business objectives, engage stakeholders and enhance our client brand鈥檚 reputation internally and externally.

Communication鈥 digitale

Les聽r茅seaux聽sociaux聽repr茅sentent aujourd鈥檋ui聽le聽premier聽point聽de contact d鈥檜ne organisation avec un utilisateur聽et un client potentiel. Au premier coup聽d鈥櫯搃l, vous devez le convaincre de la聽pertinence et de la qualit茅 de votre聽contenu pour l鈥檌nciter 脿 aller plus loin.聽Nous cr茅ons pour vous une strat茅gie聽de communication pr茅cise聽et聽adapt茅e聽sur聽les聽r茅seaux sociaux聽pour聽atteindre聽les聽objectifs commerciaux, impliquer聽les聽parties prenantes et am茅liorer聽la聽r茅putation de votre marque聽en聽interne et en externe.

Promotion鈥 d’茅v茅nements

Le succ猫s d’un 茅v茅nement r茅side en moiti茅 dans sa promotion. Peu importe la beaut茅 de l鈥櫭﹙茅nement, la qualit茅 des orateurs et de l鈥檕rdre du jour, si personne ne rapporte ou ne parle de votre 茅v茅nement, vos efforts seront vains. Nous vous aidons 脿 fa莽onner votre r茅cit et 脿 cr茅er un engouement autour de votre 茅v茅nement. De l’annonce de l’茅v茅nement 脿 la tenue de celui-ci, nous accompagnons votre effort de planification et le refl茅tons sur toutes les plateformes m茅diatiques.鈥

Formation鈥 M茅diatique

Nous fournissons 脿 vos porte-paroles les outils n茅cessaires pour pr茅senter vos principaux messages et r茅pondre avec confiance et coh茅rence aux questions. Notre formation est organis茅e soit 脿 distance ou en pr茅sentiel, avec des 茅tudes de cas r茅els et des r茅p茅titions. Nos clients repartent avec le sentiment d’锚tre 脿 l’aise devant les journalistes et d’agir en tant qu’ambassadeurs de la marque.

Veille鈥 M茅diatique

Nous mesurons votre port茅e en relations publiques et rendons compte des informations de votre industrie et des activit茅s de vos聽 concurrents en surveillant la majorit茅 des canaux de diffusion dans toute l鈥橝frique. Une veille m茅diatique compl猫te et opportune est essentielle pour s鈥檃ssurer que vous ne manquez aucune r茅f茅rence 脿 votre marque, que vous 锚tes constamment inform茅 de ce qui se passe dans votre industrie et que vous 锚tes pr锚t 脿 saisir les opportunit茅s et 脿 r茅duire les risques en temps opportun.

Relations鈥 M茅dia

Peu importe le lieu o霉 ils se trouvent, nous sommes une source d鈥榠nformations fiables pour les journalistes qui 茅crivent sur l’Afrique. Nous nous connaissons mutuellement et ils nous font confiance, car nous leur fournissons un contenu cr茅dible qui les aide dans leurs t芒ches. Nous nous entretenons quotidiennement avec des journalistes aux quatre coins du continent, ce qui fait de nous l’un des organismes les plus efficaces pour mener des campagnes de relations avec les m茅dias.

Strat茅gie et d茅veloppement de contenu

Nous cr茅ons des strat茅gies de communication intelligentes, bien document茅es et sp茅cialis茅es destin茅es 脿 vous aider 脿 construire un r茅cit fort qui engagera votre audience. Nous travaillons en synergie avec vous afin de r茅diger des communiqu茅s de presse et des articles d鈥檕pinions qui alimentent le r茅cit de votre entreprise. Notre 茅quipe a une exp茅rience approfondie dans la cr茅ation de r茅cits et le d茅veloppement de contenu multim茅dia.


C’est le service phare d’AMA. Nous avons mis en place des canaux de diffusion des communiqu茅s de presse aupr猫s des journalistes des 54 脡tats africains ainsi qu鈥檃upr猫s des journalistes am茅ricains et europ茅ens couvrant les sujets relatifs aux march茅s 茅mergents.鈥

鈥婲os services comprennent:鈥

Event Promotion

Half of the success of an event lays in its promotion. Doesn’t matter how beautiful the event is, how wonderful the speakers and the agenda are, if no one reports or talks about your event, your efforts are gone. We help you shape the narrative and create a drumbeat around your event. From the announce all the way to the outcome of the event, we accompany your planning effort and echo it through all media platforms

Media Training

We provide your spokespeople with the tools to present your key messages and answer questions with confidence and coherence. Our training is organised either remotely or face-to- face, with real case studies and rehearsals. Our clients leave feeling comfortable being in front of reporters and acting as brand ambassadors.

Media Monitoring

We measure and report on
your PR reach, industry news, and competitive activity by monitoring most channels in North, West, Central, East and Southern Africa. Comprehensive and timely media monitoring is critical to ensuring that you don’t miss any reporting of your brand,
you鈥檙e constantly informed on what鈥檚 going on around your business, and you鈥檙e ready to capitalise on opportunities and mitigate
risks in a timely fashion..

Media Relations

We have become an authoritative source of news for reporters writing about Africa, wherever they are. We know them, they know us, and they trust us for providing them with timely and accurate content that helps them do their job. We speak to reporters on a daily basis in all corners of the continent and this makes us one of the most effective agencies in running media relations campaigns.

Strategy & Content Development

We create smart and localised communications strategies to help build a strong narrative that will engage your audiences. We partner with you to create press releases and thought leadership pieces that sustain a drumbeat for your company’s narrative. Our team have deep experience in shaping narratives and developing media content.


This is AMA’s flagship service. We have set up channels of distribution towards the journalists of the 54 African states, as well as to American journalists and European journalists covering emerging markets issues.
Our service includes:

Editorial advice

Localised editorial piece when needed

Distribution to the major print, broadcast and online publications along with industry-specific publications

Follow-up calls to secure interview request

Guaranteed distribution to

Distribution to Bloomberg, LexisNexis and Thomson Reuters

Social Media Reach: Facebook, Twitter, LinkedIn, Instagram

Full online monitoring and print monitoring when available. Includesreadership stats and Advertising Value Equivalent

Translation in French, Arabic and Portuguese available