African Media Agency Further Expands across Africa

African Media Agency Further Expands across Africa

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on email
Email
Share on print
Print
  • First media services company to establish presence in 14 African countries 
  • Women-owned and led;  dedicated to gender equality and the other SDGs  

ABIDJAN, Côte d’Ivoire, February 3, 2021,-/African Media Agency (AMA)/- Leading pan African media relations and communications firm, African Media Agency (AMA) today announced further geographic expansion across west and central Africa. With an existing presence in Côte d’Ivoire and Uganda, AMA added Senegal, Mauritania, Guinea, Mali, Burkina Faso, Togo, Benin, Niger, Chad, Cameroon, CAR, Gabon, Congo and DRC to its African footprint. For its multinational clients and US-based entities with African operations, AMA continues to serve them out of its New York offices. 

This expansion comes as a direct response to the needs of AMA’s clients, both from the public and private sectors, for more focused and sustained engagement in francophone Africa, especially during the current pandemic. Governments, multilateral institutions, development agencies, and corporations want more than ever to communicate with individuals and micro & small enterprises in these markets to help them survive the pandemic and thrive thereafter, with special focus on the vulnerable and underserved segments of society.

We’re expanding to 14 Francophone Africa countries – African Media Agency (AMA)

“From our inception in 2014 as a pan-African media agency dedicated to the development of the continent, we have projected the voice of Africa in the international community, served as the voice of our clients to their African constituents, and fostered pan-African integration”, said Eloïne Barry, CEO of AMA. “We have achieved our objectives primarily by building capacity across the African media landscape and creating solid bridges between them and our clients. Our expanded presence in Francophone Africa will further bring our clients closer to the media base in these countries and help them shape their products and associated messaging to the markets needs and realities”, she added.   

Over the decades, Francophone Africa has lagged behind its English-speaking counterparts owing to factors such as access to markets, unfavorable policies, low investor confidence, language barriers and bureaucracy. Today, however, countries like Côte d’Ivoire, Senegal and the DRC offer new growth opportunities that is making Francophone Africa the next frontier.  

For instance, following a decade-long crisis, the government of Côte d’Ivoire stepped up its game by investing in more infrastructure, expanding its ports and implementing sound financial strategies that have seen the country achieve an estimated growth of 8.31 percent since 2014.  

But despite these advancements, not enough has been done to demystify the negative stereotypes about Francophone Africa. This is why AMA is stepping in by using the deep expertise of its team of local communications experts to shape and deploy a narrative that truly reflects the truly fascinating entrepreneurial spirit of the people of these countries, especially the young and the women.

With an existing presence in Côte d’Ivoire and Uganda, AMA added Senegal, Mauritania, Guinea, Mali, Burkina Faso, Togo, Benin, Niger, Chad, Cameroon, CAR, Gabon, Congo and DRC to its African footprint.

AMA is the first female-owned and led agency to have a local presence across the continent, and has since grown to become an authoritative source of news and a partner to some of the world’s most reputable companies and organizations. In 2018, Eloïne Barry was recognized as one of the Most influential People of African Descent (MIPAD) and in 2019 she received the Prize of Excellence awards by ASCOM, reflecting the work her award-winning team has put into changing the perception of the continent by promoting a home-grown narrative. 

 In the wake of the coronavirus pandemic, developing economies across Africa were saddled with providing a response to the pandemic and finding new ways to adapt to the new normal. Despite these challenges, AMA has remained at the forefront, providing a platform through which critical information alongside expert analysis of the continent’s economic landscape has been efficiently disseminated.  

Since it was founded 7 years ago, AMA has run over 900 campaigns, reaching thousands of African reporters and generated tens of thousands of coverage pieces for their clients. Some of which include the Africa CEO Forum, BBC World News, Mastercard Foundation and Barclays. The company’s recent expansion into more Francophone Africa countries will boost these efforts even further, at a most critical time along the development journey of these countries.

Distributed by African Media Agency (AMA).

NOTE TO EDITORS 

About African Media Agency (AMA) 
African Media Agency (AMA) is a pan African integrated communications agency that unifies PR, Creative Services, and Digital Marketing to create strategic, content-rich communications campaigns that inspire action and build value. 

AMA help clients tell their stories, hone their projects, heighten their profiles, and engage their fans and audiences, creating cultural and technological opportunities in an ever-evolving media landscape. 

 With offices located in New York, Abidjan, Kampala, and local presence in 18 African countries, AMA understand the dynamic of the African newsrooms, the challenges that journalists are going true, what makes a story interesting and the different style and editorial culture within the continent. 

Media Contact
Meganne BOHO
Meganne@africanmediaagency.com
+225 07 07 36 61 64

You might also enjoy

Subscribe To Our Newsletter

Get updates and learn from the best

Conférence de Presse en Ligne


Les frontières terrestres ne doivent pas constituer des obstacles à la dissémination de votre message. Grâce à notre service de conférence de presse en ligne, nous vous offrons l’opportunité de vous rapprocher des médias africains, chaque fois que vous en aurez besoin.

Nos services comprennent:

Digital Communications


Today, social networks constitute an organization’s first point of contact with a user and a potential customer. At first glance, you need to convince of the relevance and quality of your content to stimulate and motivate the user to go further. We create consistently inspiring online strategy to meet business objectives, engage stakeholders and enhance our client brand’s reputation internally and externally.

 

Communication​ digitale


Les réseaux sociaux représentent aujourd’hui le premier point de contact d’une organisation avec un utilisateur et un client potentiel. Au premier coup d’œil, vous devez le convaincre de la pertinence et de la qualité de votre contenu pour l’inciter à aller plus loin. Nous créons pour vous une stratégie de communication précise et adaptée sur les réseaux sociaux pour atteindre les objectifs commerciaux, impliquer les parties prenantes et améliorer la réputation de votre marque en interne et en externe.

Promotion​ d’événements


Le succès d’un événement réside en moitié dans sa promotion. Peu importe la beauté de l’événement, la qualité des orateurs et de l’ordre du jour, si personne ne rapporte ou ne parle de votre événement, vos efforts seront vains. Nous vous aidons à façonner votre récit et à créer un engouement autour de votre événement. De l’annonce de l’événement à la tenue de celui-ci, nous accompagnons votre effort de planification et le reflétons sur toutes les plateformes médiatiques.​

Formation​ Médiatique


Nous fournissons à vos porte-paroles les outils nécessaires pour présenter vos principaux messages et répondre avec confiance et cohérence aux questions. Notre formation est organisée soit à distance ou en présentiel, avec des études de cas réels et des répétitions. Nos clients repartent avec le sentiment d’être à l’aise devant les journalistes et d’agir en tant qu’ambassadeurs de la marque.

Veille​ Médiatique


Nous mesurons votre portée en relations publiques et rendons compte des informations de votre industrie et des activités de vos  concurrents en surveillant la majorité des canaux de diffusion dans toute l’Afrique. Une veille médiatique complète et opportune est essentielle pour s’assurer que vous ne manquez aucune référence à votre marque, que vous êtes constamment informé de ce qui se passe dans votre industrie et que vous êtes prêt à saisir les opportunités et à réduire les risques en temps opportun.

Relations​ Média


Peu importe le lieu où ils se trouvent, nous sommes une source d‘informations fiables pour les journalistes qui écrivent sur l’Afrique. Nous nous connaissons mutuellement et ils nous font confiance, car nous leur fournissons un contenu crédible qui les aide dans leurs tâches. Nous nous entretenons quotidiennement avec des journalistes aux quatre coins du continent, ce qui fait de nous l’un des organismes les plus efficaces pour mener des campagnes de relations avec les médias.

Stratégie et développement de contenu


Nous créons des stratégies de communication intelligentes, bien documentées et spécialisées destinées à vous aider à construire un récit fort qui engagera votre audience. Nous travaillons en synergie avec vous afin de rédiger des communiqués de presse et des articles d’opinions qui alimentent le récit de votre entreprise. Notre équipe a une expérience approfondie dans la création de récits et le développement de contenu multimédia.

DIFFUSION DE COMMUNIQUES​ DE PRESSE​


C’est le service phare d’AMA. Nous avons mis en place des canaux de diffusion des communiqués de presse auprès des journalistes des 54 États africains ainsi qu’auprès des journalistes américains et européens couvrant les sujets relatifs aux marchés émergents.​

​Nos services comprennent:​

Event Promotion


Half of the success of an event lays in its promotion. Doesn’t matter how beautiful the event is, how wonderful the speakers and the agenda are, if no one reports or talks about your event, your efforts are gone. We help you shape the narrative and create a drumbeat around your event. From the announce all the way to the outcome of the event, we accompany your planning effort and echo it through all media platforms

Media Training


We provide your spokespeople with the tools to present your key messages and answer questions with confidence and coherence. Our training is organised either remotely or face-to- face, with real case studies and rehearsals. Our clients leave feeling comfortable being in front of reporters and acting as brand ambassadors.

Media Monitoring


We measure and report on
your PR reach, industry news, and competitive activity by monitoring most channels in North, West, Central, East and Southern Africa. Comprehensive and timely media monitoring is critical to ensuring that you don’t miss any reporting of your brand,
you’re constantly informed on what’s going on around your business, and you’re ready to capitalise on opportunities and mitigate
risks in a timely fashion..

Media Relations


We have become an authoritative source of news for reporters writing about Africa, wherever they are. We know them, they know us, and they trust us for providing them with timely and accurate content that helps them do their job. We speak to reporters on a daily basis in all corners of the continent and this makes us one of the most effective agencies in running media relations campaigns.

Strategy & Content Development


We create smart and localised communications strategies to help build a strong narrative that will engage your audiences. We partner with you to create press releases and thought leadership pieces that sustain a drumbeat for your company’s narrative. Our team have deep experience in shaping narratives and developing media content.

PRESS RELEASE WIRE DISTRIBUTION

This is AMA’s flagship service. We have set up channels of distribution towards the journalists of the 54 African states, as well as to American journalists and European journalists covering emerging markets issues.
Our service includes:

Editorial advice

Localised editorial piece when needed

Distribution to the major print, broadcast and online publications along with industry-specific publications

Follow-up calls to secure interview request

Guaranteed distribution to Africa.com

Distribution to Bloomberg, LexisNexis and Thomson Reuters

Social Media Reach: Facebook, Twitter, LinkedIn, Instagram

Full online monitoring and print monitoring when available. Includesreadership stats and Advertising Value Equivalent

Translation in French, Arabic and Portuguese available