About Us

Who We Are

African Media Agency (AMA) is,
an integrated communications agency
that unifies PR, Creative, and Digital Marketing to create strategic, content-rich communications campaigns that inspire action and build value.

With offices located in New York ( USA – Headquarters ), Abidjan ( Cote d’Ivoire – Francophone Africa Office ), Kampala ( Uganda – Anglophone Africa Office ),
and local presence in 18 African countries, we understand the dynamic of the African newsrooms, the challenges that journalists are going through, what makes a story interesting and the different style and editorial culture within the continent.

Company Values

Ethics is at the core of everything we do. Working in a challenging environment means that we always have to do what is right and that integrity must be the cornerstone of our business. Whether it is engaging with journalists, working on stakeholder relations, we behave in a manner consistent with what is moral. 

Our team is a mosaic of people. We come from all corners of the African continent, we bring a variety of languages, backgrounds, experiences, beliefs that make us unique and help us understand the universe in which we evolve both on a professional and personal front.

We love what we do. We love shaping conversations, engaging with the media, promoting our clients’ values and seeing results. We started working in the communications industry in Africa when the rest of the world was qualifying the continent as a “charity case”. It has taken a lot of determination and passion to build the company we’ve built and see the results we’ve seen. We are eager, we love a challenge, we see communications as a necessity in development and we’re proud of our part in advancing the continent. 

Meet The Team

EloĂŻne BARRY

Founder & CEO
Eloïne Barry is the Founder & CEO of African Media Agency (AMA). She is a multiskilled communications and business professional who was pivotal in orchestrating and launching the first-ever press release wire distribution operating on the African continent.
She has been nominated in 2016 and 2017 as African Woman of the year in the media category, is a 2018 MIPAD, a Tony Elumelu Foundation Mentor and sits on the board of Africa Communications Week. In September 2019, she got awarded the Prix Excellence of the ASCOM 2019.

Gaëlle THISSE

Chief Operating Officer
GaĂ«lle Thisse is the Chief Operating Officer of AMA. She is a multi-language, multi-faceted individual with a track record in managing projects in over 15 countries in Africa. She oversees the global operations and runs the CĂŽte d’Ivoire office for AMA. GaĂ«lle is of Gabonese origin, was raised-up in Lagos Nigeria and has worked in the African media industry for over 7 years. Her understanding of the African continent is second-to-none.

Julius ODERA

Media & Client Service Director
Julius Omondi Odera is the Media & Client Service Director at African Media Agency based in Kampala. He has a wealth of experience in active journalism and communication specializing in reporting on Tech and Business bits for over 9 years in various newsrooms in East Africa. Julius has a strong knowledge of East Africa related issues and a sharp attention to details. He is a graduate of Mass communication from Makerere University Uganda.

Jean-Boris AKE

Marketing Consultant
Based in Abidjan, Cîte d’Ivoire, Jean-Boris AKE is a Marketing Consultant at African Media Agency (AMA). Passionate about Marketing and Graphic Design, Jean Boris is a creative person and an out-of-the-box thinker. He is a YALI Fellow and speaks English and French.

Meganne BOHO

Media and Clients Manager
Meganne Boho is a Media and Clients Manager at AMA and works out of the office of Abidjan. Meganne has 6 years’ experience in communications and journalism and speaks English, French and basic Portuguese. She is a Women deliver award holder 2020, a Diana award holder 2019, a YALI Fellow 2016-2017 and a SUSI Fellow 2015.

Eric Jonathan SEBGO

Digital & Marketing Manager
Eric Jonathan Sebgo is the Digital & Marketing Manager at African Media Agency (AMA) and works from the Abidjan office. Digital native and champion of social media tools and technologies, Eric has a track record of creating and implementing successful social media campaigns. He is a YALI fellow and speaks French, English and basic Spanish.

Amy MINNIE

Sales Consultant
Amy Minnie is a Durban, South Africa born and raised sales consultant with her eyes and heart set on growing in an ever-developing communications industry. Amy is one of the 1st points of contact for potential AMA clients and she is currently pursuing her education in the field of digital marketing.

Josué TCHIRKTEMA

IT Manager
JosuĂ© TCHIRKTEMA is the IT Manager at African Media Agency (AMA) and works out of the office of Abidjan. Josue has 5 years’ experience in Software Development and Digital Marketing and speaks French, English, and Moba. He is also passionate by cooking.

Natalie Themistocleous

Public Relations Specialist
With over 10 years’ experience in the communications industry, Natalie has had the privilege of working on some of the best consumer, consumer tech, and corporate brands. Having witnessed the industry change over the years, coupled with changing dynamics in local consumer behavior, the integration of through the line tactics and digital challenges approaches is how she strategises public relation solutions.

Conférence de Presse en Ligne


Les frontiĂšres terrestres ne doivent pas constituer des obstacles Ă  la dissĂ©mination de votre message. GrĂące Ă  notre service de confĂ©rence de presse en ligne, nous vous offrons l’opportunitĂ© de vous rapprocher des mĂ©dias africains, chaque fois que vous en aurez besoin.​

Nos services comprennent:​

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Digital Communications


Today, social networks constitute an organization’s first point of contact with a user and a potential customer. At first glance, you need to convince of the relevance and quality of your content to stimulate and motivate the user to go further. We create consistently inspiring online strategy to meet business objectives, engage stakeholders and enhance our client brand’s reputation internally and externally.​

 

Communication​ digitale


Les rĂ©seaux sociaux reprĂ©sentent aujourd’hui le premier point de contact d’une organisation avec un utilisateur et un client potentiel. Au premier coup d’Ɠil, vous devez le convaincre de la pertinence et de la qualitĂ© de votre contenu pour l’inciter Ă  aller plus loin. Nous crĂ©ons pour vous une stratĂ©gie de communication prĂ©cise et adaptĂ©e sur les rĂ©seaux sociaux pour atteindre les objectifs commerciaux, impliquer les parties prenantes et amĂ©liorer la rĂ©putation de votre marque en interne et en externe.​

Promotion​ d’Ă©vĂ©nements


Le succĂšs d’un Ă©vĂ©nement rĂ©side en moitiĂ© dans sa promotion. Peu importe la beautĂ© de l’évĂ©nement, la qualitĂ© des orateurs et de l’ordre du jour, si personne ne rapporte ou ne parle de votre Ă©vĂ©nement, vos efforts seront vains. Nous vous aidons Ă  façonner votre rĂ©cit et Ă  crĂ©er un engouement autour de votre Ă©vĂ©nement. De l’annonce de l’Ă©vĂ©nement Ă  la tenue de celui-ci, nous accompagnons votre effort de planification et le reflĂ©tons sur toutes les plateformes mĂ©diatiques.​

Formation​ MĂ©diatique


Nous fournissons Ă  vos porte-paroles les outils nĂ©cessaires pour prĂ©senter vos principaux messages et rĂ©pondre avec confiance et cohĂ©rence aux questions. Notre formation est organisĂ©e soit Ă  distance ou en prĂ©sentiel, avec des Ă©tudes de cas rĂ©els et des rĂ©pĂ©titions. Nos clients repartent avec le sentiment d’ĂȘtre Ă  l’aise devant les journalistes et d’agir en tant qu’ambassadeurs de la marque.​

Veille​ MĂ©diatique


Nous mesurons votre portĂ©e en relations publiques et rendons compte des informations de votre industrie et des activitĂ©s de vos  concurrents en surveillant la majoritĂ© des canaux de diffusion dans toute l’Afrique. Une veille mĂ©diatique complĂšte et opportune est essentielle pour s’assurer que vous ne manquez aucune rĂ©fĂ©rence Ă  votre marque, que vous ĂȘtes constamment informĂ© de ce qui se passe dans votre industrie et que vous ĂȘtes prĂȘt Ă  saisir les opportunitĂ©s et Ă  rĂ©duire les risques en temps opportun.​

Relations​ MĂ©dia


Peu importe le lieu oĂč ils se trouvent, nous sommes une source d‘informations fiables pour les journalistes qui Ă©crivent sur l’Afrique. Nous nous connaissons mutuellement et ils nous font confiance, car nous leur fournissons un contenu crĂ©dible qui les aide dans leurs tĂąches. Nous nous entretenons quotidiennement avec des journalistes aux quatre coins du continent, ce qui fait de nous l’un des organismes les plus efficaces pour mener des campagnes de relations avec les mĂ©dias.

Stratégie et développement de contenu


Nous crĂ©ons des stratĂ©gies de communication intelligentes, bien documentĂ©es et spĂ©cialisĂ©es destinĂ©es Ă  vous aider Ă  construire un rĂ©cit fort qui engagera votre audience. Nous travaillons en synergie avec vous afin de rĂ©diger des communiquĂ©s de presse et des articles d’opinions qui alimentent le rĂ©cit de votre entreprise. Notre Ă©quipe a une expĂ©rience approfondie dans la crĂ©ation de rĂ©cits et le dĂ©veloppement de contenu multimĂ©dia.

DIFFUSION DE COMMUNIQUES​ DE PRESSE​


C’est le service phare d’AMA. Nous avons mis en place des canaux de diffusion des communiquĂ©s de presse auprĂšs des journalistes des 54 États africains ainsi qu’auprĂšs des journalistes amĂ©ricains et europĂ©ens couvrant les sujets relatifs aux marchĂ©s Ă©mergents.​

​Nos services comprennent:​

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Event Promotion


Half of the success of an event lays in its promotion. Doesn’t matter how beautiful the event is, how wonderful the speakers and the agenda are, if no one reports or talks about your event, your efforts are gone. We help you shape the narrative and create a drumbeat around your event. From the announce all the way to the outcome of the event, we accompany your planning effort and echo it through all media platforms

Media Training


We provide your spokespeople with the tools to present your key messages and answer questions with confidence and coherence. Our training is organised either remotely or face-to- face, with real case studies and rehearsals. Our clients leave feeling comfortable being in front of reporters and acting as brand ambassadors.

Media Monitoring


We measure and report on
your PR reach, industry news, and competitive activity by monitoring most channels in North, West, Central, East and Southern Africa. Comprehensive and timely media monitoring is critical to ensuring that you don’t miss any reporting of your brand,
you’re constantly informed on what’s going on around your business, and you’re ready to capitalise on opportunities and mitigate
risks in a timely fashion..

Media Relations


We have become an authoritative source of news for reporters writing about Africa, wherever they are. We know them, they know us, and they trust us for providing them with timely and accurate content that helps them do their job. We speak to reporters on a daily basis in all corners of the continent and this makes us one of the most effective agencies in running media relations campaigns.

Strategy & Content Development


We create smart and localised communications strategies to help build a strong narrative that will engage your audiences. We partner with you to create press releases and thought leadership pieces that sustain a drumbeat for your company’s narrative. Our team have deep experience in shaping narratives and developing media content.

PRESS RELEASE WIRE DISTRIBUTION

This is AMA’s flagship service. We have set up channels of distribution towards the journalists of the 54 African states, as well as to American journalists and European journalists covering emerging markets issues.
Our service includes:

Editorial advice

Localised editorial piece when needed

Distribution to the major print, broadcast and online publications along with industry-specific publications

Follow-up calls to secure interview request

Guaranteed distribution to Africa.com

Distribution to Bloomberg, LexisNexis and Thomson Reuters

Social Media Reach: Facebook, Twitter, LinkedIn, Instagram

Full online monitoring and print monitoring when available. Includesreadership stats and Advertising Value Equivalent

Translation in French, Arabic and Portuguese available