A New Player to AIoT Game: TECNO Debuts AIoT Strategy with Smart Audio and Smart Wearables New Launches, and First 5G CPE with Ultra High Speed at Industry Best Price

A New Player to AIoT Game: TECNO Debuts AIoT Strategy with Smart Audio and Smart Wearables New Launches, and First 5G CPE with Ultra High Speed at Industry Best Price

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on email
Email
Share on print
Print

NAIROBI, Kenya, September 11 2020, -/African Media Agency (AMA)/- TECNO, a global premier smartphone and smart device brand, today debuted its strategic launch of TECNO Smart AIoT ecosystem strategy, marking TECNO’s strategic expansion of its business portfolio to AIoT area. Riding on its unique strengths and resources, as well as its accumulated market insights in emerging markets, TECNO is committed to bringing customers the most desirable AIoT products and smart connection solutions with best quality at competitive price.

Looking at the quick evolution into 3G/4G and even 5G era in emerging markets, TECNO unveils a forward-looking “1+N” AIoT strategy with a customer-oriented obsession, wherein “1” means that customers shall be taken as the core; “N” means N types of living scenarios the customers will experience which includes home interconnection, commerce, education, travel, sport, leisure, entertainment and more in their current and future life. Along with the strategy launch, TECNO also brings a ranges of new products including smart audio, smart wearables and first smart routing solution of 5G CPE with ultra high speed.

“We have constant investment and dedication to our long-term commitment to global emerging markets, with AIoT being one of TECNO’s strategic priorities in next few years. Standing at the revolutionary point into a new smart living era, we understand consumers’ real needs to high-quality smart products at competitive price, and we have great confidence and unique advantages to provide consumers there with more visionary and desirable mobile solutions.” Stephen HA, General Manager of TECNO Mobile commented.

AIoT is increasingly becoming more mainstream globally including emerging markets, leading human into a more connected future and lifestyle. According to IDC, by 2025, there’s projected to be 41.6 billion connected IoT devices. While, in emerging markets like Latin America, Middle East and Africa, performance to price ratio is an important factor that cannot be ignored, according to GFK research.

TECNO’s First 5G CPE: Ultra high speed, compatible of 3G/4G/5G and highly cost-effective

The launch of TECNO 5G CPE will be a game changer to innovate the broadband connections in global emerging markets, especially in African counties.
With the introduction of 5G, the ecosystem will continue to grow at a much faster rate as 5G will enable the connection of every object, person and machine. It benefits multiple areas includes smart home, intelligent medical, agriculture, transportation, finance and industrial networking of things. With these scenarios being part of TECNO’s “1+N” strategy, the release of 5G CPE plays the prominent role.

In addition, being aware of the low popularity of optical network and incomplete infrastructure versus high network connection cost in emerging markets especially in African markets, TECNO 5G CPE brings an innovative network connection solution which enables ultra-high speed and compatibility, efficient data exchange while extremely low connecting cost to end users. This will put TECNO at very advantageous position to become one driving force behind construction of the end-user network connectivity infrastructure with local carriers. Right now, TECNO has just announced its 5G CPE available and target to work with main carriers to gradually cover several emerging markets- the pilot markets will be South Africa, Thailand and Russia, the future markets will cover Sri Lanka, Nigeria, Kenya, Uganda, Morocco, Myanmar,etc.

Competitive Strength of 5G CPE

  • Ultra-high Speed & Compatibility- With the super speed of 5G, TECNO 5G CPE can truly realize the ‘Triple-Gigabit’ network speed. For example, users can download a movie within only 4 seconds with the 5G network. In terms of compatibility, the SA&NSA dual networking makes 5G/4G/3G all compatible. The high-performance dual-core processor of TECNO 5C CPE can also realize super strong WIFI coverage.
  • High Cost-effectiveness- With market price more than half of other brand’s 5G CPE under similar excellent product performance, TECNO 5G CPE shows a remarkable price advantage compared with other industry players. With TECNO 5G CPE, more enterprises and households can get access to truly wireless ultra-fibre broadband experience in the near future, making information transmission much easier, super cost-effective and more efficient.

TECNO Introduced A Range of Smart Audio and Smart Wearables to Accelerate AIoT Ecosystem’s Development

Bearing the real market reality and consumer demand in mind, TECNO aims to build the foundation of the AIoT ecosystem by providing comprehensive product categories and accelerate smart devices and smart connection developments with focus on the mostly expected top two categories of ‘personal + home’ in the near term.

Most Recently, TECNO announced new devices of TWS HiPods H2, Smart Watch and Smart Band under the product development philosophy of ‘simply extraordinary’, bring refreshing, smart connecting and convenient experience to their everyday life.

TECNO Audio Products – TECNO has launched HiPods H2 True Wireless Stereo (TWS) Bluetooth Earbuds in July in global emerging market. It boasts with the latest TWS technology, providing smart connectivity, strong durability, pure stereo sound effect and sleek designs, bringing extraordinary ‘WIRELESS’ audio experience to all ears.

TECNO Smart Wearables – TECNO smart watch (TECNO Watch 1) and smart band (TECNO Band 1) will also be unveiled soon in global emerging markets, aiming to be the ideal portable mate of consumers for sports, leisure and daily life. Both the smart watch and smart band features the ultra-long battery life, health management functions including heart rate variation detection, sleep quality monitoring, the special function of 24-hour smart temperature monitoring and abnormal temperature alarm which aims to provide necessary alert to users’ daily health monitoring under the current situation of Covid-19.

In the near future, TECNO will be introducing more cool and stylish smart devices, ranging from Bluetooth- related products (TWS, headphones, speakers), MBB products (MIFI, CPE) , to smart home gadgets, empowering consumers with excellent smart devices using experience under the era of smart connection.

Distributed by African Media Agency (AMA) on behalf of TECNO.

Media Contact
Elly Tang
elly.tang@transsion.com

You might also enjoy

Subscribe To Our Newsletter

Get updates and learn from the best

Conférence de Presse en Ligne


Les frontiĂšres terrestres ne doivent pas constituer des obstacles Ă  la dissĂ©mination de votre message. GrĂące Ă  notre service de confĂ©rence de presse en ligne, nous vous offrons l’opportunitĂ© de vous rapprocher des mĂ©dias africains, chaque fois que vous en aurez besoin.​

Nos services comprennent:​

​

​

Digital Communications


Today, social networks constitute an organization’s first point of contact with a user and a potential customer. At first glance, you need to convince of the relevance and quality of your content to stimulate and motivate the user to go further. We create consistently inspiring online strategy to meet business objectives, engage stakeholders and enhance our client brand’s reputation internally and externally.​

 

Communication​ digitale


Les rĂ©seaux sociaux reprĂ©sentent aujourd’hui le premier point de contact d’une organisation avec un utilisateur et un client potentiel. Au premier coup d’Ɠil, vous devez le convaincre de la pertinence et de la qualitĂ© de votre contenu pour l’inciter Ă  aller plus loin. Nous crĂ©ons pour vous une stratĂ©gie de communication prĂ©cise et adaptĂ©e sur les rĂ©seaux sociaux pour atteindre les objectifs commerciaux, impliquer les parties prenantes et amĂ©liorer la rĂ©putation de votre marque en interne et en externe.​

Promotion​ d’Ă©vĂ©nements


Le succĂšs d’un Ă©vĂ©nement rĂ©side en moitiĂ© dans sa promotion. Peu importe la beautĂ© de l’évĂ©nement, la qualitĂ© des orateurs et de l’ordre du jour, si personne ne rapporte ou ne parle de votre Ă©vĂ©nement, vos efforts seront vains. Nous vous aidons Ă  façonner votre rĂ©cit et Ă  crĂ©er un engouement autour de votre Ă©vĂ©nement. De l’annonce de l’Ă©vĂ©nement Ă  la tenue de celui-ci, nous accompagnons votre effort de planification et le reflĂ©tons sur toutes les plateformes mĂ©diatiques.​

Formation​ MĂ©diatique


Nous fournissons Ă  vos porte-paroles les outils nĂ©cessaires pour prĂ©senter vos principaux messages et rĂ©pondre avec confiance et cohĂ©rence aux questions. Notre formation est organisĂ©e soit Ă  distance ou en prĂ©sentiel, avec des Ă©tudes de cas rĂ©els et des rĂ©pĂ©titions. Nos clients repartent avec le sentiment d’ĂȘtre Ă  l’aise devant les journalistes et d’agir en tant qu’ambassadeurs de la marque.​

Veille​ MĂ©diatique


Nous mesurons votre portĂ©e en relations publiques et rendons compte des informations de votre industrie et des activitĂ©s de vos  concurrents en surveillant la majoritĂ© des canaux de diffusion dans toute l’Afrique. Une veille mĂ©diatique complĂšte et opportune est essentielle pour s’assurer que vous ne manquez aucune rĂ©fĂ©rence Ă  votre marque, que vous ĂȘtes constamment informĂ© de ce qui se passe dans votre industrie et que vous ĂȘtes prĂȘt Ă  saisir les opportunitĂ©s et Ă  rĂ©duire les risques en temps opportun.​

Relations​ MĂ©dia


Peu importe le lieu oĂč ils se trouvent, nous sommes une source d‘informations fiables pour les journalistes qui Ă©crivent sur l’Afrique. Nous nous connaissons mutuellement et ils nous font confiance, car nous leur fournissons un contenu crĂ©dible qui les aide dans leurs tĂąches. Nous nous entretenons quotidiennement avec des journalistes aux quatre coins du continent, ce qui fait de nous l’un des organismes les plus efficaces pour mener des campagnes de relations avec les mĂ©dias.

Stratégie et développement de contenu


Nous crĂ©ons des stratĂ©gies de communication intelligentes, bien documentĂ©es et spĂ©cialisĂ©es destinĂ©es Ă  vous aider Ă  construire un rĂ©cit fort qui engagera votre audience. Nous travaillons en synergie avec vous afin de rĂ©diger des communiquĂ©s de presse et des articles d’opinions qui alimentent le rĂ©cit de votre entreprise. Notre Ă©quipe a une expĂ©rience approfondie dans la crĂ©ation de rĂ©cits et le dĂ©veloppement de contenu multimĂ©dia.

DIFFUSION DE COMMUNIQUES​ DE PRESSE​


C’est le service phare d’AMA. Nous avons mis en place des canaux de diffusion des communiquĂ©s de presse auprĂšs des journalistes des 54 États africains ainsi qu’auprĂšs des journalistes amĂ©ricains et europĂ©ens couvrant les sujets relatifs aux marchĂ©s Ă©mergents.​

​Nos services comprennent:​

​

​

Event Promotion


Half of the success of an event lays in its promotion. Doesn’t matter how beautiful the event is, how wonderful the speakers and the agenda are, if no one reports or talks about your event, your efforts are gone. We help you shape the narrative and create a drumbeat around your event. From the announce all the way to the outcome of the event, we accompany your planning effort and echo it through all media platforms

Media Training


We provide your spokespeople with the tools to present your key messages and answer questions with confidence and coherence. Our training is organised either remotely or face-to- face, with real case studies and rehearsals. Our clients leave feeling comfortable being in front of reporters and acting as brand ambassadors.

Media Monitoring


We measure and report on
your PR reach, industry news, and competitive activity by monitoring most channels in North, West, Central, East and Southern Africa. Comprehensive and timely media monitoring is critical to ensuring that you don’t miss any reporting of your brand,
you’re constantly informed on what’s going on around your business, and you’re ready to capitalise on opportunities and mitigate
risks in a timely fashion..

Media Relations


We have become an authoritative source of news for reporters writing about Africa, wherever they are. We know them, they know us, and they trust us for providing them with timely and accurate content that helps them do their job. We speak to reporters on a daily basis in all corners of the continent and this makes us one of the most effective agencies in running media relations campaigns.

Strategy & Content Development


We create smart and localised communications strategies to help build a strong narrative that will engage your audiences. We partner with you to create press releases and thought leadership pieces that sustain a drumbeat for your company’s narrative. Our team have deep experience in shaping narratives and developing media content.

PRESS RELEASE WIRE DISTRIBUTION

This is AMA’s flagship service. We have set up channels of distribution towards the journalists of the 54 African states, as well as to American journalists and European journalists covering emerging markets issues.
Our service includes:

Editorial advice

Localised editorial piece when needed

Distribution to the major print, broadcast and online publications along with industry-specific publications

Follow-up calls to secure interview request

Guaranteed distribution to Africa.com

Distribution to Bloomberg, LexisNexis and Thomson Reuters

Social Media Reach: Facebook, Twitter, LinkedIn, Instagram

Full online monitoring and print monitoring when available. Includesreadership stats and Advertising Value Equivalent

Translation in French, Arabic and Portuguese available